About us

About FarmMap4D

 

FarmMap4D is a product of Spatial Hub Analytics (SHA)

FarmMap4D brings together the world’s latest mapping and imagery technology to provide a simple web-based tool to allow Australia’s rangelands to be managed more profitably and sustainably.

It combines the latest geospatial mapping technologies with time-series satellite remote sensing of ground cover, in a way that’s never been available before.

For the first time, the sheep and beef industries are able to use and compare their own data paddock data with government data in a consistent and interactive way.

FarmMap4D demonstrates how world leading time-series remote sensing of ground cover through an online interface can optimise grazing pressure and land condition, and allow land managers to make better, more informed decisions.

If you’re interested in better farm mapping services for your property,  this is the product that you’ll need. Choose the subscription level for the detail of mapping you require.

Our board of directors

Nigel Hennessy

Chairman

Nigel has over 35 years of experience in spatial intelligence and analytics in both government and commercial enterprises. He has held numerous executive and board director roles in large and small companies, including British Aerospace (BAE) Systems Australia, CCN/Cabcharge, Simoco Pacific Networks, Adacel Technologies and AquaSpy. Over his career, Nigel has also been an active entrepreneur founding or directing 15 start-ups and emerging companies (primarily in Spatial analytics) in Australia and the USA. He continues to serve on the boards of ASX listed and major private companies, has several governance and advisory roles, and is a regular writer and presenter on governance under disruption and commercialisation.

Jonathan Whalley

Executive Director/CTO

Jonathan has 30 years of experience as an engineer and entrepreneur. He worked as a researcher at one of the UK’s leading research centres before joining remote sensing start-up specialising in synthetic aperture radar image processing. He moved to Australia in 1994 where he founded DSpace Pty Ltd where he led the growth of the Company through organic expansion and completed a multi-million-dollar venture capital funding round. DSpace further developed its globally supplied, proprietary mobile satellite terminal technology before being sold to a NASDAQ listed company in 2007. Over the past decade Jonathan has been an active angel investor and C-level executive in multiple technology start-ups.

Mark Pervan

Executive Director/CEO

Mark has over 25 years of experience in Institutional banking in the natural resources markets. Prior to joining SHA, Mark was Chief Economist and Head of Business Development of AME (Australian Mineral Economics) Group and prior to that Global Head of Commodity & Industry Research at ANZ Bank. He is well known as an industry expert in the natural resources markets and has had a strong focus on building client networks, travelling widely throughout the world marketing to key investor groups, industry players and government bodies. Being a commodity economist and very familiar with data analytics, Mark gives SHA the strategic leverage of commercialising its expanding product suite.

Our management team

Mark Pervan

CEO

Mark has over 25 years of experience in Intuitional Banking in the natural resources markets. Prior to joining SHA, Mark was Chief Economist and Head of Business Development of AME (Australian Mineral Economics) Group and prior to that Global Head of Commodity & Industry Research at ANZ Bank. He is well known as an industry expert in commodity markets, and has a strong commercial background with industry and investor participants. Being a commodity economist and very familiar with data analytics, Mark gives SHA the strategic leverage of commercialising its expanding product suite.

Darko Radiceski

Head of Technology

Darko is the principal architect behind the development of SHA’s 4D Spatial Data Model and artificial intelligent learning modules. He is a leading expert in the Geospatial industry and is internationally recognised for his capabilities in developing workable solutions for complex GIS applications. He has extensive experience across a wide range of GIS projects of all sizes, spanning many industries including Mining, Oil and Gas, Utilities, Telecommunications, Law Enforcement & Emergency Services, State & Local Government, Natural Resources, Engineering and Insurance.

Mike Digby

FarmMap Operations Manager

Mike is a GIS and property planning expert and is one of the primary architects of SHA’s flagship FarmMap4d product. Mike has an extensive background in GIS plus an ongoing commitment to the remote rural grazing industry and communities. He has over 30 years’ experience in the spatial science arena, with the last 19 years working directly with graziers in the Cape & Gulf Country of Qld, which has now expanded to over 550 grazing enterprises across Australia. Mike heads up the GIS and GPS training integrating SHA’s client information into the company’s Spatial Hub.

Isabell Schuster

Head of Sales/Admin

Isabell oversees SHA’s Sales and Administration. Having over 30 years of experience in marketing, communications, business management and administration roles, Isabell is a highly versatile member of the management team. Prior to joining SHA, Isabell held various roles in large and small enterprises in viticulture, education, manufacturing, research, and oil & gas exploration and production. Isabell’s strong communication skills and multi-lingual background has also enabled her to work around the world in client interfacing and executive assistant positions.

History & factsheets

Stage one of the Hub, then called the NRM Spatial Hub, formally commenced in April 2014 and was completed in June 2016.

  • Download a 2-page summary of stage 1 here.
  • Download a comprehensive full report into stage 1 here.

In mid-2017 the Hub moved to an operational platform and was renamed FarmMap4D.

To learn more about the technologies underpinning it, please click on the links below.

FarmMap4D Spatial Hub Fact Sheet – Time series Satellite Data Products

FarmMap4D Spatial Hub Fact Sheet – Turning Big Data into Better Decisions