About us
About FarmMap4D
FarmMap4D is a product of Spatial Hub Analytics (SHA)
FarmMap4D brings together the world’s latest mapping and imagery technology to provide a simple web-based tool to allow Australia’s rangelands to be managed more profitably and sustainably.
It combines the latest geospatial mapping technologies with time-series satellite remote sensing of ground cover, in a way that’s never been available before.
For the first time, the sheep and beef industries are able to use and compare their own data paddock data with government data in a consistent and interactive way.
FarmMap4D demonstrates how world leading time-series remote sensing of ground cover through an online interface can optimise grazing pressure and land condition, and allow land managers to make better, more informed decisions.
If you’re interested in better farm mapping services for your property, this is the product that you’ll need. Choose the subscription level for the detail of mapping you require.
Our management team
Mark Pervan
Executive Director/CEO
Mark has over 25 years of experience in Institutional banking in the natural resources markets. Prior to joining SHA, Mark was Chief Economist and Head of Business Development of AME (Australian Mineral Economics) Group and prior to that Global Head of Commodity & Industry Research at ANZ Bank. He is well known as an industry expert in the natural resources markets and has had a strong focus on building client networks, travelling widely throughout the world marketing to key investor groups, industry players and government bodies. Being a commodity economist and very familiar with data analytics, Mark gives SHA the strategic leverage of commercialising its expanding product suite.
Mike Digby
FarmMap Operations Manager
Mike is a GIS and property planning expert and is one of the primary architects of SHA’s flagship FarmMap4d product. Mike has an extensive background in GIS plus an ongoing commitment to the remote rural grazing industry and communities. He has over 30 years’ experience in the spatial science arena, with the last 19 years working directly with graziers in the Cape & Gulf Country of Qld, which has now expanded to over 550 grazing enterprises across Australia. Mike heads up the GIS and GPS training integrating SHA’s client information into the company’s Spatial Hub.
Francesca Lysiak
Head of Sales/Admin
Francesca oversees SHA’s client and administration duties, leveraging over 15 years of experience in administration, client services, and sales support. She manages SHA’s CRM system, supports product development, and ensures seamless customer interactions. Previously, Francesca served as an Office Manager, handling CRM management, invoicing, and event coordination. Her background also includes roles in publishing, real estate, and marketing, where she developed strong organisational and multitasking skills. Francesca’s expertise in client service and administration makes her an integral member of the SHA management team.
History & factsheets
Stage one of the Hub, then called the NRM Spatial Hub, formally commenced in April 2014 and was completed in June 2016.
In mid-2017 the Hub moved to an operational platform and was renamed FarmMap4D.
To learn more about the technologies underpinning it, please click on the links below.
FarmMap4D Spatial Hub Fact Sheet – Time series Satellite Data Products
FarmMap4D Spatial Hub Fact Sheet – Turning Big Data into Better Decisions
