About us

About FarmMap4D


FarmMap4D is a product of Spatial Hub Analytics (SHA)

FarmMap4D brings together the world’s latest mapping and imagery technology to provide a simple web-based tool to allow Australia’s rangelands to be managed more profitably and sustainably.

It combines the latest geospatial mapping technologies with time-series satellite remote sensing of ground cover, in a way that’s never been available before.

For the first time, the sheep and beef industries are able to use and compare their own data paddock data with government data in a consistent and interactive way.

FarmMap4D demonstrates how world leading time-series remote sensing of ground cover through an online interface can optimise grazing pressure and land condition, and allow land managers to make better, more informed decisions.

If you’re interested in better farm mapping services for your property,  this is the product that you’ll need. Choose the subscription level for the detail of mapping you require.

Our management team

Mark Pervan

Executive Director/CEO

Mark has over 25 years of experience in Institutional banking in the natural resources markets. Prior to joining SHA, Mark was Chief Economist and Head of Business Development of AME (Australian Mineral Economics) Group and prior to that Global Head of Commodity & Industry Research at ANZ Bank. He is well known as an industry expert in the natural resources markets and has had a strong focus on building client networks, travelling widely throughout the world marketing to key investor groups, industry players and government bodies. Being a commodity economist and very familiar with data analytics, Mark gives SHA the strategic leverage of commercialising its expanding product suite.

Mike Digby

FarmMap Operations Manager

Mike is a GIS and property planning expert and is one of the primary architects of SHA’s flagship FarmMap4d product. Mike has an extensive background in GIS plus an ongoing commitment to the remote rural grazing industry and communities. He has over 30 years’ experience in the spatial science arena, with the last 19 years working directly with graziers in the Cape & Gulf Country of Qld, which has now expanded to over 550 grazing enterprises across Australia. Mike heads up the GIS and GPS training integrating SHA’s client information into the company’s Spatial Hub.

Isabell Schuster

Head of Sales/Admin

Isabell oversees SHA’s Sales and Administration. Having over 30 years of experience in marketing, communications, business management and administration roles, Isabell is a highly versatile member of the management team. Prior to joining SHA, Isabell held various roles in large and small enterprises in viticulture, education, manufacturing, research, and oil & gas exploration and production. Isabell’s strong communication skills and multi-lingual background has also enabled her to work around the world in client interfacing and executive assistant positions.

History & factsheets

Stage one of the Hub, then called the NRM Spatial Hub, formally commenced in April 2014 and was completed in June 2016.

  • Download a 2-page summary of stage 1 here.
  • Download a comprehensive full report into stage 1 here.

In mid-2017 the Hub moved to an operational platform and was renamed FarmMap4D.

To learn more about the technologies underpinning it, please click on the links below.

FarmMap4D Spatial Hub Fact Sheet – Time series Satellite Data Products

FarmMap4D Spatial Hub Fact Sheet – Turning Big Data into Better Decisions