About Us

Credible data, experienced team

FarmMap4D brings together the world’s latest mapping and imagery technology to provide a simple web-based tool to allow Australia’s rangelands to be managed more profitably and sustainably.

It combines the latest geospatial mapping technologies with time-series satellite remote sensing of ground cover, in a way that’s never been available before.

For the first time, the sheep and beef industries are able to use and compare their own data paddock data with government data in a consistent and interactive way.

FarmMap4D demonstrates how world leading time-series remote sensing of ground cover through an online interface can optimise grazing pressure and land condition, and allow land managers to make better, more informed decisions.

Our board of directors

Nigel Hennessy – Director

Nigel was one of the consultants that helped create FMA and acted as interim CEO during its formation.

Nigel during his career has been a founder or director to 15 start-ups and emerging companies in Australia and the USA plus led or been party to 8 M&As. He founded the first Spatial Systems Company in 1988 which grew to 140 staff over just 5 years before being sold with an order book of $50M.

Nigel led an IoT company in the USA in the AgTech space and raised over $35M in venture capital. He continues to serve on the boards of ASX listed and major private companies and operates as an entrepreneur in residence to several organisations. He is a professional company director and is a member of the AICD NSW Division Council.

Geoff Thomas – Director

Geoff brings over 30 years of management experience in defence, private equity and corporate advisory and has held several directorships across a number of startups, scaleups and funds management businesses.

Geoff was a Director of Operations for Vision Abell (acquired by Tenix Systems), leading the company to a Top Ten position for Defence contractors in Australia.

He was the CEO of Playford Capital, an investor in unlisted information technology and electronics companies in South Australia, and was the CEO and Managing Director of Paragon Private Equity which managed the Paragon Private Equity Fund 1, a $34 million fund to acquire companies through management buyouts and to invest in expansion stage capital.

Jonathan Whalley – Acting Managing Director

Jonathan has 30 years of experience as an engineer and entrepreneur. He worked as a researcher at one of the UK’s leading research centres.

He moved to Australia in 1994 where he founded DSpace Pty Ltd where he led the growth of the Company through organic expansion and completed a multi-million-dollar venture capital funding round. DSpace further developed its globally supplied, proprietary mobile satellite terminal technology before being sold to a NASDAQ listed company in 2007.

Over the past decade Jonathan has been an active angel investor and C-level executive in multiple technology start-ups, most recently as Head of Contracts where he was a member of the Due Diligence committee for the successful ASX listing (ASX.14D) of the 1414 Degrees.

Our executive team

Mike Digby – Operations Manager

Mike is the GIS Analyst & Farm Planning Specialist for the FarmMap4D Spatial Hub.

In this role, he has developed and implemented GIS and GPS training and methods to map natural resources and property infrastructure to support and aid sustainable planning and management practices. Mike is a GIS and Property Planning Specialist and is one of the architects of the FarmMap4d Spatial Hub. Mike has an extensive background in GIS plus an ongoing commitment to the remote rural grazing industry and communities.

He has over 30 years’ experience in the spatial science arena, with the last 19 years working directly with graziers in the Cape & Gulf Country of Qld, which has now expanded to over 550 grazing enterprises across Australia.

Kate Forrest – Business Development Manager

Kate has been involved with the development of FarmMap4D since it began as a collaborative project called the NRM Spatial Hub.

Kate is working with FarmMap4D to ensure it is a trusted partner, collaborator and supplier of excellent spatial information for agricultural businesses.

Kate grew up on a dryland mixed farming operation at Stansbury on the Yorke Peninsula before heading to Roseworthy to get a Bachelor of Applied Science in Agriculture (Hons). Her career since then has involved pastoral property management planning in SA and NT, capacity development in WA for the ILC and a couple of stints overseas working in sustainable livelihood programs in Sri Lanka and Cambodia.

In the last 10 years she has worked for numerous NRM Regional Organisations while running the national Rangeland NRM Alliance.

History & Factsheets

Stage one of the Hub, then called the NRM Spatial Hub, formally commenced in April 2014 and was completed in June 2016.

  • Download a 2-page summary of stage 1 here.
  • Download a comprehensive full report into stage 1 here.

In mid-2017 the Hub moved to an operational platform and was renamed FarmMap4D.

To learn more about the technologies underpinning it, please click on the links below.

FarmMap4D Spatial Hub Fact Sheet – Time series Satellite Data Products

FarmMap4D Spatial Hub Fact Sheet – Turning Big Data into Better Decisions